AI vs Human Writing

AI Writing

AI is often seen as a golden ticket for modern content creation. From generating blog posts to designing visuals and even writing code — it’s fast and efficient. But not flawless.

Strengths

• Speed and Efficiency
• Consistency
• Simple to Use
• Cost-Effective

Weaknesses

• Lack of Human Touch
• Misunderstanding the Content

Unclear prompt = unclear content

Human Writing

Human writing carries emotion and experience — it makes readers feel understood. It’s slower, but often more impactful and trustworthy.

Strengths

• Emotion-driven content
• Understands audience context
• Solutions based on real experience

Limitations (Not Weaknesses!)

• Time-consuming – But worth it!
• Human errors – But fixable
• Mind block – We’re human, not machines!

Case Study: Bankrate

Company: Bankrate – a popular U.S. financial website
Started Using AI: Late 2022
Focus Area: Personal finance (credit cards, loans, savings, etc.)

What They Did

• Used GPT-3 to generate content drafts
• Human editors reviewed and fact-checked the content
• They disclosed: “This article was assisted by an AI engine and reviewed by our editorial staff.”

What They Learned

• AI saved time and improved publishing speed
• AI lacked emotion, trust signals, and real-life examples
• Human editing was essential to meet Google’s E-E-A-T standards

Solution: Combine AI + Human Writing

AI + Human Writing = Magic Pill

AI is the magic. Human writing is the pill. One without the other is incomplete. Use both together to get the best results — speed + connection + trust.